Ross Chalmers Group Identity

 

 

 

Ross Chalmers Group is an executive search company that finds work for job seekers and puts employers in contact with employees. This logo is a simple corporate identity perked up with a charming and friendly font.

The friendly and helpful nature of Ross Chalmers group is represented through rounded serifs in the font. Also, I needed the font to look as good as a subscript where the serifs maintain legibility.